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Ask the Expert II: Maryland Marketing Q&A with Brian Flook

Marketing is one of the most important investments for any business. This reoccurring marketing series features frequently asked questions and concerns business owners have about their marketing efforts, answered by Power Marketing President/Owner Brian Flook. This week, we asked Brian ...

6 Pros & Cons for Postcard Marketing

Don’t abandon direct mail campaigns — they’re extremely effective, even in the digital age, according to an annual Household Diary study conducted by the U.S. Postal Service. Even young people respond to printed material. An ExactTarget study found that 76 ...

Ask the Expert: Maryland Marketing Q&A with Brian Flook

Marketing is one of the most important investments for any business. Without it, your customers may never know about your brand, your products or why you’re better than your competition. But, deciphering the variety of options for your marketing strategies ...

Internet Marketing MD 101: 5 Content Ideas for Your Blog

Every business has to a story to tell, and your blog is the perfect outlet for sharing this information with your audience. If you’re not blogging and your competitors are, they’re tapping into an audience you’re neglecting. Next time your ...

9 years ago

Featured Website: Spichers Security Services

If you live or work in the tristate area, you’ve likely heard the name Spichers. Since 1955, the family-owned and operated business has sold discount appliances, electronics and more throughout Hagerstown, Md., Chambersburg, Pa., Winchester, Va., and the surrounding areas. ...

Why Your Business Needs a Mobile Marketing Strategy

Think your business can do without a mobile marketing strategy? Think again. As mobile devices become more common among consumers, these platforms are increasingly serving as channels through which purchases and conversions are being made. According to Search Engine Land, ...

9 years ago

Prepare for Your Best Trade Show With These Success Tips

Trade shows are still an important part of a company’s business and marketing plan, despite the digital revolution. Nearly 50 percent of those responding to a survey by the Center for Exhibition Industry Research said the personal interaction with people ...

How to Stand Out Among Your Competition

Today’s consumer has a ton of marketing messages to sift through every day. To set yourself apart from the competition, you need a unique selling proposition (USP). Your USP is like the light bulb in the darkness. It will illuminate ...

9 years ago

“Stacy on the Shelf” Achieves Media Success

Have you looked at our Facebook page lately? If so, you’ve seen our holiday campaign “Stacy on the Shelf,” starring our own Account Executive Stacy Miller. This unique twist on the popular holiday tradition “Elf on the Shelf” has delivered ...

9 years ago

Stacy on the Shelf: Behind-the-Scenes

The big guy in red sent Stacy the Elf to Hagerstown to make sure our team was on our best behavior this Christmas. Our staff had a blast putting Stacy the Elf to work, teaching her about brand strategy and ...