PowerMarketing

Authored by Power Marketing

Unique Selling Proposition—The Foundation To Your Success. What Is Yours?

As a regular reader of Tuesday Tips and our Power Marketing blog, hopefully you’ve been discovering a wealth of useful strategies pertaining to your marketing endeavors. It’s very important, however, before you focus on any specific area you identify one ...

Infusionsoft Guest Blogger: Your Guide To Proposed Overtime Rules

Reposted from InfusionSoft Blog Manager Ellis Friedman. If you’ve opened the internet or a newspaper in the past two weeks, you’ve definitely heard about President Obama’s new proposed changes to overtime rules. Politics aside, you probably have a lot of ...

Find That Niche That Only You Can Scratch

The Internet has certainly changed nearly everything we ever knew about marketing … but not everything. Today I want to talk about something that many of you already know, but few actually practice: The art of carving out a market ...

4 Cutting Edge Marketing Strategies To Ignite Your Sales

There is an increasing overlap between what we call marketing and traditional sales. The change in how buyers shop – online searches, browsing your website, talking to one another (i.e. with your current residents and other prospects) on social channels ...

How To Find The Right Content Marketer For Your Small Business

Reposted From InfusionSoft Sr. Content Strategy Manager Tracie Rollins. Let’s be honest: As a small business owner, you have it rough when it comes to finding the right content marketer to provide valuable content that drives buyers to purchase your ...

Your Sales Team Sucks!

Go on, admit it. It’s ok to bring those sneaking suspicions you have into the cold light of day. You’ve had those feelings of concern more and more often. You can’t quite put your finger on it, but you’re convinced ...

Do You Really Need A Blog?

Reposted from InfusionSoft Blog Manager Ellis Friedman. The great thing about blogging is that it doesn’t take very much time. Writing – aka typing – is pretty easy; brains are an endless well of engaging, useful, informative content, and all ...

Website Analytics Explained Part Four: Landing Pages & Exit Pages

Hello again and welcome back! Before we roll up our sleeves and take a look at this week’s topic, I just wanted to say thank you for all of the comments and emails I’ve received regarding this series. Based on ...

Website Analytics Explained Part Three: Visitors & Page Views

Thanks for stopping by once again to our ongoing series intended to help you learn as much as possible about your website’s analytics. At this point I’ve explained what is meant by bounce rate as well as detailing the differences ...

Website Analytics Explained Part Two: Direct, Organic & Referral Traffic

Hello again! Thank you for stopping in as we continue our educational process regarding the demystification of all those pesky website analytic terms. I hope you’re finding this series informative, easy to understand and helpful! I can’t stress how important ...